Redefining Our Mission and Commitment to Tax Professionals

As you may have already noticed, Blue J has a new look. Beyond refreshing our logo and color palette, this rebrand reflects a renewed commitment to our forward-thinking approach to tax research. For years, we've been shaping the future of this field, and now our brand captures that dedication to ongoing innovation and growth. 

Our mission has always been to bring clarity to the ever-evolving tax landscape, supporting you in making informed, confident decisions. As we look to what’s next for Blue J, we're setting a new industry standard—revolutionizing tax research in order to empower tax professionals. We’re aiming to be the best in our field, so you can excel in yours. 

To understand what the future of tax research looks like at Blue J, we looked to our past. Our story began with a challenge that every tax professional knows well—the complexity and ambiguity of tax law. Over two decades as a tax law professor, our CEO, Benjamin Alarie, saw how even the most experienced professionals struggled to navigate the uncertainties of tax law. The reality is, understanding what the law “is” isn’t always straightforward. Often, it requires a nuanced examination of sources that don’t align perfectly or fully capture the taxpayer's specific context.

It was this challenge that inspired Blue J. In a field where gray areas are the norm, we wanted to find a way to bring absolute clarity to tax, everywhere and on demand.

When we looked at the options available for tax research, we didn’t see room for improvement. We saw room for transformation. Traditional tax research tools usually require hours of combing through case law, statutes, and commentary to arrive at an answer. While alternatives like Google deliver quick responses, they’re often surface-level and lack clear sources. 

Leveraging a decade of experience in AI for tax research, we built a solution that could instantly deliver verifiable answers to even the toughest tax questions. We supported this technological innovation with a library of trusted sources, a team of in-house tax experts, and an intuitive, conversational interface. 

As we continue to innovate, our focus remains the same: making tax law more understandable so you can achieve better outcomes for your clients. Our promise of better tax answers is also a promise to consistently find new ways of generating better tax answers. We’ve carried that same spirit of continuous innovation into our visual identity. Clean, sleek, and modern, our brand identity is designed to be just as futuristic as our approach to tax research.  

A Commitment to Your Success

At Blue J, our rebrand is more than a new look—it’s a renewed commitment to supporting your work with a solution that transforms tax research. Powered by advanced generative AI, Blue J allows tax professionals to research expertly, draft instantly, and grow their expertise. We’re dedicated to transforming how tax experts work, so you can provide service that surpasses client expectations. Thank you for being part of our journey and trusting us as your partner in tax. This is only the beginning.